Calvin Klein announced Justin Bieber featuring alongside with Dutch supermodel Lara Stone in the Spring 2015 Calvin Klein Jeans and Calvin Klein Underwear global multi-media advertising campaign. Shot by fashion photographers Mert Alas & Marcus Piggott in New York City, the brand’s latest campaign features Bieber with Stone in key jeans and underwear styles of the season, furthering the iconic brands’ longstanding legacy of bringing fashion and music together. Campaign imagery and videos are now available at calvinklein.com/justin
“Justin joins a long list of musicians, models, celebrities and fashion icons that have been featured in our global advertising campaigns,” said Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc. “Justin’s global recognition, expressed affinity for the brand, and powerful persona bring a compelling energy to our jeans and underwear brands.”
“Calvin Klein is such an iconic brand and I am excited and honored to become a part of the Calvin Klein brand legacy with this campaign. I have been a longtime fan of the brand and have worn their jeans and underwear for a while, so this is kind of a dream come true,” said Bieber. “This is the beginning of an exciting new year for me, personally and professionally, and being a part of this campaign has been a fantastic opportunity and experience.”
The campaign, which was announced globally via social media yesterday, will roll out worldwide in 20 countries spanning digital, outdoor and print advertising, as well as exciting experiential components, timed to coincide with March 2015 magazine issues. This season will represent the brands’ most digitally-focused campaign to date with an increased social presence to amplify and create conversation around the campaign, engaging both Calvin Klein’s and Bieber’s fans and followers. The campaign will also feature the #mycalvins call to action that the brand initiated in February, which invites fans of the brand to participate in the social media campaign by posting a selfie of themselves wearing Calvin Klein.