Anya Hindmarch @ 20th Anniversary Cocktail Party

Anya Hindmarch hosted a cocktail party hosted its 20th anniversary party in Hong Kong recently with an exhibition venue was transformed into the London Pont Street Bespoke store ~ the first reinterpretation in Hong Kong to envelop the event in a shroud of Britishness. This is also the first time for the unique BESPOKE collection, including the handbag line dedicated to the late Margaret Thatcher and the British bridal line, to be shown outside Britain.
The BESPOKE services leverage the privileged and timeless concept of personalisation to produce unique handbag designs of your own. The majestic Britishness was underlined by a large illustration of the BESPOKE store and a row of mannequins modelled after Mrs. Margaret Thatcher carrying the Anya Hindmarch Bespoke Ebury bags.
Alongside the live demonstration performance by the brand's master craftsman from London, the event featured a BESPOKE mini cinema and a traditional English tearoom, all lovely decorated according to the London store to relive the timeless, iconic luxury of the brand.
The various rooms at the gallery was given different treatments to encapsulate the world of Anya Hindmarch bespoke. Traditional items similar to those used at the unique London Pont Street store will be represented by layered vintage rugs an English furniture to define various areas within the white gallery space. Rooms include a cinema ( showing Anya Hindmarch Besopke film along with the designers last two London fashion Weeks shows), a traditional English tearoom, a workshop with the master craftsman who flew from London for the event. A library with Anya Hindmarch SS13 mainline product that have the elements of their bespoke services.
“Hong Kong is where I opened my first boutique outside London at the age of 24. It always excites me and never fails me. In celebration of the brand’s presence in the city for the last 20 years, the ‘Anya Hindmarch Bespoke’ personalisation services are proudly introduced to Hong Kong stores along with my beloved personalised products. As I always say, I hope that my cremains will be scattered in my London Bespoke store! Personalised leather goods are embossed with your name instead of my name, this way they can be passed on from generation to generation, marking an important moment rather than entertaining fashion trends. All our products are all made by our resident master craftsmen in the workshop. I really love connecting customers and craftsmen in this way.” Said Hindmarch.       

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