3.1 Phillip Lim Opens Second Standalone Store @ ifc Mall

3.1 Phillip Lim opens the second 3.1 Phillip Lim standalone store in ifc Hong Kong. This location marks the seventh 3.1 Phillip Lim store worldwide, following stores in New York City (2007), Tokyo (2008), Los Angeles (2008), Seoul (2009), Singapore (2011), and most recently Harbour City, Hong Kong (2011). The new 1,250-square-foot store  designed in collaboration with celebrated London based design agency ‘Campaign’ is the first of its kind and marks a new phase in the evolving  store concept design for 3.1 Phillip Lim.  ‘Campaign’ was able to take the design DNA of 3.1 Phillip Lim and translate that into the store retail environment.
3.1 Phillip Lim ifc mall creates a narrative of unexpected moments capturing the elegant duality of form and function synonymous with Phillip Lim’s sensibility.  A subtle play of classic white walls and modern lines frame the collection with a sophisticated sense of whimsy and luxury.  The material palette of the store is light, refined, and luxurious.  
The Hong Kong 3.1 Phillip Lim store carries the eponymous women’s collection including the latest runway collection, offering effortless chic for the global citizen. The store also stock the accessories collection including footwear, belts, bags and sunglasses.
“Hong Kong is one of the fastest growing markets in the world,” says Phillip Lim, “So it made sense for us to open our fifth international store here. I’m excited to be able to connect with our customers here on a more personal level and to establish a dialogue with them through this unique luxury shopping experience. It is not about absolutes, it is the play between two seemingly opposite ideas and the range in between. ”

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