TORY BURCH Launches Exclusive Swim Pop-Ups At Pacific Place

Tory Burch hosted a special event for a select group of tastemakers and fashion editors to celebrate the launch of its two exclusive swimwear pop-up stores at Pacific Place in Hong Kong recently.  Aptly named “The Tory Getaway Boutiques”, the pop-up stores  - a 150 sqm space in the Garden Court and a 22-square-meter space on the first floor of the shopping center offer an extensive assortment of products from the Tory Burch swim collection.

A seaside resort with beach cabanas in a blue and white faux-bois-print as the backdrop marks one of Tory’s favorite design elements from the Spring 2015 collection. The space was a unique setting for the swim collection, which includes maillots and bikinis, caftans and tunics, espadrilles, sandals, bags, hats, jewelry, scarves and sunglasses.

Tory Burch, Chairman, CEO and Designer, stated: “Swim is an important – and growing – category for us and we’re thrilled to be opening a pop-up shop at Pacific Place with an assortment of chic and flattering pieces for swimming and surfing or just relaxing by the poolside.”

Sporty and chic, the Tory Burch swim collection is a natural extension of the American lifestyle brand and offers stylish looks for every seaside escape. The range of swimwear and silhouettes and versatile cover-ups speak to Tory’s active lifestyle and her love of travel and weekends at the beach. 

Based on fittings and fine-turnings, Tory Burch has created swimwear that is comfortable, refined and, most importantly, flattering on every body type.

Crafted from the highest quality Sensitive® Fabrics by Eurojersey – a world renowned source for innovative knits for a refined and luxurious feel.

Made with four-way stretch, the high-tech fabric sits smoothly for a sleek, ultra-flattering effect – while Xtra Life LYCRA® fiber retains the shape and impeccable fit over time.

Provides the equivalent of SPF 50 sunblock to guard against the harmful effects of UV rays.

Designed to dry fast for maximum breathability and comfort, a unique honeycomb structure lets air circulate.

Stands up to chlorine, salt, sunscreen, oils and resists pilling, snagging or color loss to keep your suit looking as good as the day you bought it.

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