BOTTEGA VENETA new fragrance POUR HOMME EXTREME is about discretion, quality, and unsurpassed craftsmanship. Bottega Veneta has established a new standard of luxury since its founding in Vicenza in 1966. Steeped in the traditions of Italy’s master leather craftsmen and renowned for its extraordinary leather goods, Bottega Veneta stands for individuality and self-confidence, a philosophy expressed in its famous motto, “When your own initials are enough.” The principles that define the brand are unchanging: outstanding craftsmanship, innovative design, contemporary functionality, and the highest quality materials. Also constant is Bottega Veneta’s commitment to its ateliers, where artisans of remarkable skill combine traditional mastery with breathtaking innovation. Indeed, there is an unusual and inspired collaboration between artisan and designer at the heart of Bottega Veneta’s approach to luxury, a partnership perfectly symbolized by the house’s signature intrecciato woven leather. Now, Bottega Veneta complements and enhances the Pour Homme signature with the introduction of a vibrant new interpretation. Bottega Veneta Pour Homme Extreme is an expression of the more intense, sensual facets of Bottega Veneta Pour Homme. Composed by master perfumers Antoine Maisondieu and Daniela Andrier, Pour Homme Extreme is a combination of rare and unique ingredients woven together to create a fragrance full of contrasts, while preserving its essential nature. The fragrance features amplified labdanum and pimento notes, revealing a new richness and character, while the soul of the scent continues to radiate through its woody aromatic accord, heightened by intensified notes of leather. Magnetic, compelling and deeply intriguing, the result is a refined yet lasting Eau de Toilette, an unforgettable expression of masculinity. The Bottega Veneta Pour Homme Extreme bottle mirrors the soft curves and powerful shapes of Bottega Veneta Pour Homme, with a matte black intrecciato base. Inspired by Venetian glasswork and the traditional Italian carafe, it is a finely crafted object in its own right, and a pleasure to hold in the hand. The crisp black and platinum label echoes the confident, understated masculinity of Bottega Veneta menswear. The advertising campaign featuring Zak Steiner as captured by Axel Lindahl, the same model and film-maker behind the Bottega Veneta Pour Homme campaign, shot on location in New York City. The image has been shot at an intimate range. Centered on Steiner’s face, shoulders and neck, the portrait captures a moment unfixed by time or space, reflecting the raw yet sophisticated sensuality of the fragrance.