PRADA Resort 2015 Campaign introduces a feminine study of wardrobe classics in a stately garden, overgrown with tangled histories. The season’s most captivating new faces star in the series of enigmatic monochrome portraits, captured by pre-eminent photographer, Steven Meisel. The exacting construction of the clothes is as clear to see as the careful construction of the photographs, revealed by decorative stitching over the seams of each garment, including bags and shoes. Contrasting coloured threads are doubled to look like embroidery tracing the architecture of the collection, emphasizing quintessential shapes: short jackets, boxy skirts, pleated trousers and belted dresses.
Traditional distinctions between male and female codes become passé in new archetypes of dress for the modern woman. Stripes and checks in blue, brown, green and beige, reminiscent of men’s workwear shirts, are transposed onto modern proportions and silhouettes. A light 70s influence is evident in the soft flare of a trouser or a skirt. The top stitch detailing weaves a continuum between the Spring/Summer Men’s and Women’s Resort Collections, which were shown together in Milan to the sounds of Psychic TV.
Faces of the future Adrienne Juliger, Ine Neefs and Moya Mardy are arranged in carefully measured compositions creating intriguing illusions of scale. The simplicity of their poses, hands held loosely by the sides, let the clothes speak for themselves. Their fresh demeanors are conduits for layered paradigms and new perspectives, worn with a casual lightness of touch. The result is a transformative new attitude for the modern Prada woman.