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KIEHL'S introduces the latest “Store of the Future” design concept in
Kiehl’s shop located in Elements. The concept has combined contemporary design
with classic furnishings that have been applied in Kiehl’s shops throughout its
163 years of operation, illustrating Kiehl’s emphasis on scientific research
and traditional values. The new face of Kiehl’s shop in
Elements, stages "Store of the Future" concept, its every detail can symbolize
Kiehl's tradition of innovation and continue to be in line with the brand
philosophy.
You will find a twist in Kiehl’s signature pharmacy design that is different from the simplistic American style, the wooden medicine cabinet is now replaced by modernized metallic cabinet; the display rack below the cashier showcases a variety of bottle packaging in different eras. In addition to retaining a vintage crystal chandelier in the center of the store, it is furnished with new design lightings, allowing an eclectic mix of new and traditional design to strike a perfect balance. Kiehl’s has always possessed the courage to reform and persistence to respect the tradition, this explains exactly the future development of the brand. Despite the change in design, Kiehl’s still believes in trial before purchasing, guests are encouraged to try and understand the products first, and with the help of Kiehl’s team of professions, they can select the most suitable products for themselves.
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