Valentino announces the opening of its first boutique in Chadstone Mall, Melbourne recently. The 370 square meter boutique is the Maison’s first in Australia and continues the innovative store concept developed by the Valentino Creative Direction together with renowned British architect David Chipperfield, marking an important step in the development of Valentino’s worldwide retail network expansion.
The store concept combines old and new in order to generate a kind of Palazzo atmosphere, steering away from a pure showroom and promoting a new retail architectural format in place of a more traditional retail boutique s tructure. The architecture is designed to complement the pieces on display, making use of a range of discreetly opulent materials - grey terrazzo, palladiana Carrara chipping floor, grey leather walls, oak timber, brass and carpet - to focus attention on the collections and evoke a sense of intimacy.
Emblem of the boutique are two sculptural columns in Carrara marble placed on each side of the s tore and a 15 met er wide shop front. The Melbourne Chadstone boutique carries both womenswear and menswear product categories: ready-to-wear, accessories and fragrances. The new global store concept creates a shared personal atmosphere while still maintaining the brand’s fundamental values of craftsmanship, romanticism and classical style.