CERRUTI 1881 unveils a new boutique concept located at 51 Boulevard Haussmann, 9th arrondissement of Paris recently. The new boutique is a fresh approach for CERRUTI 1881 on retailing: masculine elegance, classic Italian design in a minimalist ambiance to create a chic understated atmosphere for the collections.
A more minimal industrial feel has been used inside a classic Haussmannian building creating a light arty and Cement concrete, industrial beams, light sculptures and modular fixtures give the space a simple chic atmosphere.
A full range of CERRUTI 1881 is presented in a space of 300m2. This boutique offers the customer a complete experience in the CERRUTI 1881 universe; from the ready-to-wear collections to the accessories for Men's & Women's: Writing instruments, watches and Jewelry, leather goods, fragrances, eyewear, ties & scarves and e-accessories.
Remaining to its savoir-faire, an area is dedicated to the tailor made, offering the customers a sartorial experience.
CERRUTI 1881 will celebrate its 50th anniversary in 2017 with a fashion show during the Men's Paris Fashion week in January and the opening of its new flagship store during the summer 2017 with a new concept designed by Jason Basmajian.