A Modular Design For PRADA
PRADA presents a ‘modular design’ in a selection of its stores. This is a system of continuously updated interchangeable elements placed in the shop when introducing new products so the setting acquires a new, original look each time. The first to use this new design is the Prada concession in London's iconic department store Harrods, which houses women's leather goods and accessories.
Occupying an area of 140 square metres, the concession features exclusive wall decorations and unique, colourful furnishings. Graphic artworks reproduce a number of images by Giovanni Battista Piranesi, an 18th-century Italian etcher, and make a significant reference to Romanticism.
The exclusive Prada edition of Osvaldo Borsani’s velvet chairs and the geometric-patterned carpet are in shades of strawberry pink. A selection of special products for women luxury leather goods, accessories and costume jewellery is displayed on beautiful coloured-velvet trays arranged in elegant glass-and-steel counters.
In Monte-Carlo, the 170-square-metre Pradastore offers the women’s clothing, leather goods, accessories and footwear collections.
Here, again, the walls feature artworks of a selection of Giovanni Battista Piranesi’s etchings, while Osvaldo Borsani’s velvet chairs are in pink,as is the classic chequered carpet.
In the entrance area, a large video-wall screens content relating to the current collections and the special projects connected with them.