Cara G Shows Off Forevermark’s New Endlea Collection
Cara G Shows off Forevermark’s new Endlea Collection in Gorgeous Milanese Palazzo
under a delicate floral shower recently. To show off the exquisite collection which features the “Forever” symbol inspired by the elegance of a ribbon bow, Cara was photographed at the prestigious and historic Palazzo Bagatti Valsecchi in the heart of Milan’s fashion district.
Renowned artist Rebecca Louise Law created a unique installation, where the sun-lit atrium is turned into a shower of dancing flowers. Photographed in the elegant setting, Cara was seen in a variety of stylish outfits in different styles and hues, such as a red and black strapless gown, an electric blue off shoulder cocktail dress, a lace dress in black and beige, and a round neck, black ruffle maxi dress, to showcase the versatility of Forevermark’s Endlea collection, including diamond necklaces, pendants, rings and bracelets.
With Endlea, the symbol of nobility and luxury dated back to the Middle Ages. A ribbon was used as a personal adornment by the elite of the era to embody gifting, celebration and fortune. In Chinese culture, long, flowing ribbons are used in folk dances, their curves floating through the air intimating longevity, blissfulness and the cycle of life. Reinterpreting this age-old ribbon ornamentation into a modern icon, the ‘Forever’ motif evokes a timeless sense of continuation, fulfilment and eternity.
Rebecca Louise Law’s floral installation reflects the thought and creativity behind Forevermark, inspired by the inherent beauty, absolute integrity and eternal qualities of Forevermark diamonds. ‘White, 2016’ was hand-crafted using 17,000 individual preserved white flowers and features a composition of white Acrocliniums and Rodathes. The installed floral work took 800 hours of labour to intricately intertwine the flowers using Rebecca’s signature copper wire. Suspended above a beautiful Italian courtyard, Rebecca has utilised the natural light to create a unique experience for the audience, evoking a sense of standing amidst a field of diamonds.