Marimekko SS2016 celebrates 60th anniversary of iconic Kivet print and the collection designed under creative director Anna Teurnell pays homage to strong, visionary women of Marimekko: Armi Ratia, who founded the Finnish lifestyle company in 1951, as well as the first Marimekko designers Maija Isola, Annika Rimala and Vuokko Eskolin-Nurmesniemi, who had a significant role in creating the brand’s everyday aesthetic in its early years.
The collection captures the essence of the brand: bringing joy to everyday moments through bold prints and colours as well as functional and timeless designs, empowering women to walk their own path in life.
This season we also celebrate the 60th anniversary of the classic Kivet (‘stones’) print designed by one of these iconic Marimekko women, Maija Isola. She created the Kivet fabric in 1956 by cutting out rounds of coloured paper with scissors. The print’s shapes likely originate from the large, rough-edged stones cleared from the site of Maija’s studio home.
Nowadays Kivet pattern is one of the most iconic Marimekko classics and it is periodically reborn in new color combinations. This summer the print is available in all three product lines, ready-to-wear, accessories and home décor, mainly in its classic black-and-white colourway.