Burberry Introducing SS2016 The Regent Collection

Burberry’s SS2016 The Regent collection of sunglasses and optical frames for women inspired by the brand’s global flagship store in London, 121 Regent Street. It is a space defined by contrasts, blending cutting-edge digital innovation with 19th century Grade II listed architecture, The Regent Collection celebrates this interplay of old and new with a modern interpretation of the classic Burberry house check. Deeply rooted in the history of Burberry, the check originally appeared as the lining of a Burberry weatherproof coat. Today, the check is recognised the world over and features on the brand’s cashmere scarves, trench coats, clothing and accessories. The Regent Collection, with its graphic take on the classic check, marks the first time a raised check design has been used on the front of frames.

Available in cat-eye, butterfly, oversize round and square frames, with optical styles available in oval and rectangular designs, The Regent Collection depicts the check in three different ways: debossed brushed check on metal created using a stamping process, gradient-raised check detailing created from a 3D-rendered mould for a contemporary graphic effect and all-over raised check. The colour palette features parade red, toffee, classic black and tortoiseshell as well as gradient-effect pale rose and trench, in frosted matte translucent acetate, brushed and shiny metal. The Regent Collection is revealed in the global Burberry SS 2016 advertising campaign, shot in London by photographer Mario Testino under the creative direction of Christopher Bailey, Burberry Chief Creative and Chief Executive Officer.

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