Folli Follie Opens A Dream Come True New Concept Store In Central

Dedicated to always offering the trendsetting elements in fashion for women and address their needs for freshness, interactivity and luxury, Folli Follie hails radiance and light and introduces the Folli Follie Concept Store in central. The new Concept Store incarnates the inspiring vision of the founders of the brand, and eloquently represents an aspect of the new era, in which Folli Follie is ready to step into.  With the aim to deliver a novel experience to fashion-savvy women, Folli Follie reimagines fashion-shopping and invites all to take part in the brand’s aspirational vision.

Designed as a place for the modern, urban woman to expand and inject a sense of luxury into her amazing personal flair. Conveying light and vitality, the Folli Follie Concept Store portrays four consistent design elements: the sea of flowersthe aquarium showcasethe fantasy wall and the diamond cloud. These key design canvasses play with light and reflections to create an environment that is fresh, sophisticated and interactive, showcasing in the utmost fashion-forward way the unparalleled Folli Follie offering.

The new concept store is a journey through the design story-telling of the brand, as iconic collections and the inspiration processes will be on the limelight. With the aim to create a consistent brand experience, the Folli Follie Concept Store brings a distinctive design language that comprises of statement graphic elements, luxurious marble flooring, rose gold furnishings, mirrored and transparent surfaces, that all work together to offer a unique fashion experience. Driving inspiration from the island of Santorini, the new editions of the Santorini Flower Watch collection evokes elements of optimism, radiance and glow. Designed to highlight the “sunny” elements of every woman; the Santorini Flower timepieces will help you stay on time. Stainless steel timepieces in rose-gold plated or silver plated with the Santorini Flower motif on the dial, either as a whole or half, allow countless stylish combinations. 

“We all very pleased to witness our vision for the Folli Follie brand come to life. We perceive of fashion as a personal interpretation of what is elegant and fresh, and the Folli Follie Concept Store is built upon the idea of interactivity and expressive inspiration. The Folli Follie Concept Store is closely linked to our global brand strategy, and with upcoming openings in premium locations in all fashion epicenters, the world is about to experience the Folli Follie dream,” stated Mr. Dimitris Koutsolioutsos, Founder and Chairman of FF Group.

Folli Follie gets you on track this season with sleek mini handbags. The new mini bags by Folli Follie, are the very definition of smart style. With metallic all around, there's no need to keep your flashy fashion statements until after dark. Metallic is a big trend this season and Folli Follie’s offering could not exclude a shimmering accessories collections, the Metallic Love. The mini metallic backpack and envelope offer a futuristic appeal that will take your look into the next level. The Metallic Love accessories are certainly a sight to behold; the most anticipated items to become part of your daily look.

These mini sized shoulder bags of the Uptown Beauty collection by Folli Follie has the perfect size for every day. Sleek mini bags for the modern, fashion-savvy women. An ideal collection to complement off-duty and workweek wardrobes alike. The new Balloon handbag collection by Folli Follie offers a collection of large totes, spacious enough to hold your everyday essentials. Top handle bags in black and white leather with acrylic handle promise to be your ally with your daily ensembles.

The Fashionably Silver collection is full of unique jewellery pieces that will make the heart of every fashion aficionado beat faster. Mirroring the latest trends seen on the runways, the new collection offers a great variety of thematic designs from timeless pieces to the most on trend designs that satisfies even the most exclusive jewelry demands. Beautifully crafted pieces in sterling silver; earrings and ear cuffs, bangles and "ring‐to‐wrist" bracelets, edgy necklaces and statement rings that are destined to make the most elegant and radiant elements of your personality shine through!

The Fashionably Silver collection was created so that every single woman could get her hands on a metallic statement piece of jewelry. There is nothing more glamorous than a pair of stunning ear cuffs in silver. The statement outline of symbols makes the pieces of the collection more minimal, but impressive at the same time. Iconic symbols such as stars or hearts are blending into jewellery; creating edgy rings, dainty hand cuffs, in silver and statement necklaces with a rock flair. Exclusive pieces that exude timeless elegance and reflect the cosmopolitan flair of Folli Follie.

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