Brand Ambassador Chris Hemsworth present in Hong Kong to officiate the grand opening of TAG Heuer boutique at Ocean Terminal and activation ceremony kicking off the appointment of TAG Heuer as Official Timekeeper and Sponsoring Partner of 2016 Cathay Pacific/HSBC Hong Kong Sevens recently.
Witnessing the excitement of the game and passing on the spirit of #DontCrackUnderPressure. Hemsworth,TAG Heuer’s International Ambassador share his experience on #DontCrackUnderPressure and joined the management team for a ribbon-cutting ceremony announcing the grand opening of the new TAG Heuer boutique forllowed by the activation ceremony, celebrating the partnership of TAG Heuer and Hong Kong Rugby Union, and raise funds for the Hong Kong Rugby Union Community Foundation, in support of the development of rugby sports in Hong Kong.
Hemsworth showcased his sport talent by kicking rugby balls to the goal post and raised a total of HKD200,000 for the Hong Kong Rugby Union Community Foundation.
“I am very excited to be part of this world renowned event. I’m no stranger to pressure and these players are about to have a lot put on them. The motto of #DontCrackUnderPressure is a good reminder for us all.” Said Hemsworth.
Loic Biver, Head of Marketing of LVMH Watch & Jewellry Greater China remarked, “In recognition of its close association with the world of competitive sports, TAG Heuer is honoured to be appointed as the Official Timekeeper and Sponsoring Partner of Hong Kong Sevens. Via the partnership with HKRU, we look forward to spreading TAG Heuer’s spirit of #DontCrackUnderPressure.” Vern Reid, Chief Executive Officer of Hong Kong Rugby Union (HKRU) added, “We are thrilled to partner with TAG Heuer. Hong Kong Sevens is the most popular annual sports event in Asia. With such a dynamic brand that combines sport performance and technological innovation as TAG Heuer, I believe this partnership will bring the best experience to rugby lovers.”