Van Cleef & Arpels @ Unveils Enchanting Creations at TEFAF

In 2013, for the first time in its history, the Maison Van Cleef & Arpels is attending Maastricht’s TEFAF. At the world’s most prestigious art and antiques fair, bedazzlement goes hand in hand with tradition and savoir-faire. Alongside 250 renowned participants from 19 countries, Van Cleef & Arpels celebrates both an art de vivre and a philosophy of light. From the 2012 Biennale des Antiquaires to the success of the “Van Cleef & Arpels, l’Art de la Haute Joaillerie” exhibition at Paris’ Musée des Arts décoratifs and the foundation of the École Van Cleef & Arpels at the Place Vendôme in 2012, heritage and creativity have been united by a sensual and intimate bond. Ballets, nature and imaginary journeys inhabit a boundless kingdom of chimeras and fairies. In their jewelry, designers and stone-setters strive to express the soul of masterpieces created by painters and authors. Their forms, airy openwork and delicate settings offer a lesson in grace with a thousand and one facets.
 “Authenticity, refinement, femininity, creativity and transmission: these watchwords have defined the spirit of Van Cleef & Arpels for over a century. Like ballet, music and literature, art history provides the Maison with a precious source of enchantment - a renewed invitation to create and to dream. It is embellished with creations inspired by a certain way of seeing the world, by a particular sensibility for nature, love and luck. The imaginative impulse is combined with peerless execution, further enhanced by the quality of the stones, a sense of movement, transparency and the gradations and subtle combinations of colors. Instantly recognizable, the Van Cleef & Arpels style evokes memory and the imagination: its icons are linked to a savoir-faire, to the synergy of a design studio and workshop working together to create something fairylike and exceptional. In 2013, Van Cleef & Arpels’s first ever participation in the prestigious TEFAF in Maastricht provides an opportunity to share the same high expectations and elective
affinities with collectors from all over the world.”
Pierres de caractère, savoir-faire, imagination and technical virtuosity. Born in 1906 out of the love story between Estelle Arpels and Alfred Van Cleef, the Maison Van Cleef & Arpels has always emphasized a style whose classicism is associated with an invitation to every form of journey and metamorphosis: the Zip necklace, which may also be worn as a bracelet, provides an eloquent example. Clips, bracelets and earrings celebrate an absolute elegance, an allure prized by all women in search of the unique, marked with a signature whose distinction is eternal.

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