mylifestylenews

2016-03-17

Melissa SS2016 Presentation

Renowned for his bold and adventurous styles, Jeremy Scott joins an impressive repertoire of top-caliber designers who have collaborated with Melissa, including Karl Lagerfeld, Vivienne Westwood, Jean Paul Gaultier, Zaha Hadid and many more, to launch the latest SS2016 collaboration collection.


Together with Melissa, Scott has created two signature styles: an ankle boot and a mule. In an unprecedented move by Melissa, the Melissa Inflatable Mule + Jeremy Scott shoes are available in Melissa “Galeria” stores in New York, London and Sao Paolo. The shoes will also be available at high fashion retailers worldwide, including Colette in Paris, 10 Corso Como in Milan, and Alchemist in Miami.


For the SS2016 runway collection, the designer chose from amazing colorful options for the mule, and for the ankle boot to flaunt the fantastical designs. “Being my first foray into plastic footwear, I wanted to play with the concept of inflatable pool toys,” continued Scott.


“I’m so excited to have the chance to collaborate with Melissa! I’m a fan of the fun that they put into footwear and I’m honored to be included in the long line of great fashion designers that they have collaborated with over the past 44 years,” said Scott. “It’s been a joy to watch my ideas become translated by their expert team and to be able to bring to life designs that are not only high fashion, but affordable too.”


Melissa has always been women’s favourite summer shoes. Spice up your summer with the latest Melissa collection. Inspired by the famous Rio de Janeiro beaches, Melissa Maiô features a vibrant and summery colour palette. The kids collection is sprinkled with jelly pop colours, while there are adorable mother-and-daughter styles. These eye candies will surely cool down this hot summer!


Young, lighthearted, and fun, Zaxy supports the freedom to experiment with your look. Experimenting is how you discover, and changing is how you learn. This is why Zaxy has so many different styles, colors and prints.


There’s truly something for everyone. Zaxy believes that the best thing about fashion is being free to change your style whenever you want. Recognized for its modern and accessible portfolio, the brand brings new styles and charming details to every collection.


With an eye on the runway, the brand also loves to keep up with the latest fashion trends. Zaxy is the leading jelly shoes for women in search of classic footwear with a young, fresh edge.


With Zaxy’s new collection, girls will be able to check out an array of bright colors and diverse patterns.


 Butterfly-themed graphics and 3D appliques express Zaxy’s femininity and delicateness, while new urban, sportier styles will appeal to fans with a more active lifestyle.


Zaxy also stands by its “Green Fashion” brand philosophy and supports “Zero Waste” production principle, all its products are 100% recyclable.


Excess inventory can be recycled to produce new collections for the next season. Zaxy is ergonomically designed so that they are extremely comfortable to wear.