M MISSSONI SS20016 advertising campaign shot in Paris, find inspiration in the collection’s mood, clearly referencing to the wonderful world of the circus. This magical universe with fabulous array of characters, costumes & apparatus influences the entire collection, inspiring a multiplicity of revisitations, funny and unusual.
Behind the lens, fashion photographer Mel Bles, gave life to the perfect archetype of a free, kaleidoscopic and spontaneous woman. The model Mathilde Brok Brandy interprets the collection playing with amusing and super colorful summer accessories, as if they were bowling pin or little balls used by a clown on a stage. In the double pages stands out a wonderful portrait of Mathilde where the characterizing element is the lips make-up, inspired to the clown world. Art direction is by Jasmine Raznahan, styling by Vanessa Reid, while the makeup is by Ismaya French and the hairstyle by Christian Eberhard. The images are accompanied by a video, where in a quick and energetic sequence the values of the brand are underlined: enthusiasm, irony and creativity.