Massimiliano Giornetti unveils SS2015 collection campaign shot by Mert Alas and Marcus Piggot in Los Angeles. Ferragamo's rich history and modern glamour flow throughout the campaign. Reflecting pools complimenting the golden light innate to California set the stage for a collection imbued with luxe texture and artisanal detail true to Ferragamo’s colorful legacy of craftsmanship and innovation. A cast of Daria Werbowy and Arthur Gosse represent Giornetti’s effortless style.
The wedge and platform sandals are revived from the Ferragamo archives as tributes to Ferragamo’s origins in bespoke design for Hollywood’s cinematic starlets. In exotic skins and mixed materials, tradition is reborn as iconic styles are given new meaning.
Baron & Baron
Mert Alas and Marcus Piggot