Just Cavalli opens its first flagship store in Hong Kong recently. The new boutique, operated by its Hong Kong based subsidiary Staff Asia Ltd, is situated in Fashion Walk mall. The store is characterized by an innovative and contemporary concept dedicated to the youthful generations who love to explore and encounter new worlds through constant research and style experimentation.
The store covers a total surface of 1,700 square feet and hosts the entire world of the brand: men’s and women’s ready-to-wear, footwear, handbags, accessories, eyewear, fragrances and soft scarves collections. The layout of the space is carefully designed in order to emphasize the various product categories in a context inspired by metropolitan lofts.
The main entrance is framed by a concrete doorway while the main window, that faces the mall, will feature a special video-wall composed by screens and will project the iconic images which inspired the designer’s collections.
The collections are hung from metallic industrial fittings made from aged steel and metal, while the accessories are set on a luminous display.
The original floors were perfected with a mother-of-pearl treatment to exalt the imperfections typical of the cement flooring present in metropolitan lofts and the walls feature different panels in the tones of grey, pearlescent and bronze cement.