CERUTTI 1881 SS2015 Ad Campaign inspired by New city, new friends. European sensibility meets California cool. The result is an easy, yet refined, fresh look. Contemporary style, in which minimalism is at the same time complex and dynamic.
Distinctive traits of this collection include clean linear lines, micro patterns, mini jacquards, crepe textures and technical fabrics. Correlated concepts include shiny/ matte mixes, combo fabrics ranging from fresh cotton/linen, lux silk blends with ultra-fine wools, technical nylons, to clean refined denim indigos. The colour palette spans white, cool grey and stone khaki through dark navy, charcoal and black. Pop accents embellish in fuchsia, yellow and aqua.
Sartorially crafted, suits have deliberately softer shoulders and relaxed volumes, straighter fits and narrower lapels. Cream or grey or steel blue, the weightless color palettes are conveyed through wool and cotton-based blends. Poplin cotton blazers are unlined and deconstructed to offer ease and freedom. No matter how subtle or light, the Cerruti codes of European sensibility and tailored elegance are constants, never compromised.An array of modern jackets accentuates contemporary style by marrying innovative fabric combinations with thoughtful silhouettes and proportions. A fine example is the baseball bomber with a houndstooth mini jacquard pattern, technical nylon rib trim and slightly oversized shoulders. T-shirts in mélange jersey with colour block contrasts or exclusive prints highlight contemporary techniques that articulate life and energy. Shirts have soft collars and very clean details, expressed through checkerboard or gingham checks, graduated colours, denim effects, and geometric prints.
New culture, new choices. The Cerruti man confidently trusts his instincts and expresses his own personal style. He is not one to chase fashion and follow trends, but rather interprets and articulates fashion through his own deliberate choices. Always refined and elegant, the Cerruti man is not afraid to express himself and to create his own look.