2015-04-30

H&M SS2015 New Campaign Features Supermodels & Exclusive Soundtrack


Modern Bohemia sets the mood at H&M this summer, with kaleidoscopic paisley sundresses and tie-side bikinis as well as tropical leaf prints on long flowing skirts and bikini tops. Monochromatic dressing makes an impact, whether it's white lace-front tunics, vest tops and frilled skirts, or black knot-fronted gowns and long sleeved dresses that are perfectly accessorized with decorative silver necklaces. Bikinis are the essential of the season, especially a frilled one-shoulder bandeau with frilled bottoms, or bikinis that are held at the front and side by decorative metallic rings. With a cast of supermodels, H&M's new summer 2015 campaign will be soundtrack to the season by Axwell /\ ingrosso. The commercial will debut online at hm.com today, before appearing on TV and in cinemas worldwide.


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