ROGER VIVIER @ Asia First Pop-Up Store in Hong Kong

Roger Vivier celebrates the brand’s success in Asia by opening its first Pop-up Store in the world for a month long, from 1st-30 April 2015 at Lee Gardens, Hong Kong. A global exclusive set of limited edition Miss Viv’ handbags and Ballerine U-Look shoes  created in four brilliant colours - metallic gold, mirror silver, vivid green and fuchsia pink, formed a unique and exclusive collection perfect for the spring and summer available at the Pop-up Store to mark the launch of the young, vibrant and energetic SS2015 season.

Inspired by the bold, yet playful style of Pop Art, Roger Vivier have its first pop-up store themed as Miss Viv’ Warhol, emphasizing the innovative side of the brand, at the same time sustaining its incredible craftsmanship and design. The store will be decorated with bright posters of Miss Viv’ Warhol to contrast with the brand’s signature antique furniture, creating a fashionable visual experience. In front of the store window, a large colourful neon light Miss Viv’ installation blends perfectly with the Miss Viv’ handbags and Ballerine U-Look shoes on display, eliciting the young and fresh glamour of the brand. The stylish and elegant image that sparks off from the limited edition will surely attract chic and young audiences.

A much beloved accessory of former First Lady of France Carla Bruni, Roger Vivier’s Miss Viv’ handbag has long been a representation of elegance and grace; while the Ballerine U-Look shoes illustrated the Parisian style, craftsmanship and design, which defined Roger Vivier as a brand distinguished for its chic and classic yet innovative and creative accessories. In Asia, with no exemption, the Miss Viv’ bag and the Ballerine U-look shoes are two of the most loved designs of the brand. Miss Viv’ handbags combine stylish design with practicability. They keep the brand’s iconic square buckle while adding new materials such as mirror leather and patent as the shell, creating a young and fresh new image of Miss Viv’. The Ballerine U-Look shoes, on the other hand, have buckles made from two U-shaped structures joined together like magnets, reinterpreting the classic charisma of Roger Vivier and displaying the elegant and lively charm of women.

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