mylifestylenews

2015-04-27

FENDI @ Glitch Beach


FENDI celebrates the SS2015 Men’s Collection with a short video entitled <Glitch Beach> inspired by an easy, breezy attitude and summer escape filmed in the fascinating Ibiza’s Sa Caleta. Seen through the FENDI lens, the video captures this season’s healthy state of mind and desire to escape… From listening to one's own soundtrack on the beach to showcasing  a contemporary men’s wardrobe with fundamentals such as a zip-up blouson, immaculate shirts, the jean jacket, bermuda shorts with touches of sandblasted denim and jacquard fabric pieces.


Set against a rocky beach panorama, the summery palette of khaki, cream, pale blue, light grays are interrupted by unexpected flashes of primary bright colors, rhythmical stripes, hidden in the weave of sturdy cottons or on charms hanging from the bags.


Materials focus on FENDI's very own sense of luxury: Cuoio Romano leather, bonded leather, crocodile, jacquard cottons, cotton/linen mixes. FENDI’s summer escape is also reflected in accessories: Selleria backpacks with croco tails as talismans, the Peekaboo for men covered with tribal signs, sandals and slides. Barefoot with a suit as the ultimate sign of writing your own rule-book.


Unique and precious headphones developed in collaboration with Beats by Dr. Dre, come in Selleria or croco leather, providing the perfect summer soundtrack for an urban man.