LAB Concept Presents @ CHEAP MONDAY Brand Space

LAB Concept announces the launch of the Cheap Monday Brand Space at Queensway Plaza, Admiralty. As a purveyor of stylish yet accessible fashion brands from around the world, LAB Concept introduce this cult-worthy, style-savvy Swedish brand recognised by its black-and-white skull logo, is best known for its idiosyncratic designs, creative-bold style and rebel-fun attitude.

 For SS2014, the key themes of Cheap Monday’s new collection for men and women are <EXAGGERATED SILHOUETTE> Egocentric prints on jerseys and sweats, also known as “It sweatshirts”, plus extra-large-fit denim epitomise a bold “exaggerated silhouette” shape and an in-your-face aesthetic.

<FRAGMENTED REALITY> celebrate collage prints, prints on prints, patchwork style and vertical stripes. This theme is all about fragmentation, denim blues and a strong hit of purple.

<BUFFALO RIOT> Dress up bold and brash with a cartoonish, in-your-face aesthetic that lends itself to tribal style lettering on prints and graphics. With a more-is-more attitude, colour-coated denim and 90s-style messaging are key.

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