mylifestylenews

2014-04-29

adidas Originals by Mary Katrantzou To Launch AW2014 Capsule Collection


Mary Katrantzou ~ The queen of prints has teamed up with adidas to present adidas Originals by Mary Katrantzou, a capsule collection of innovative apparel and footwear emblazoned in the designer’s iconic, hyper-color, kaleidoscopic patterns. Emerging from the boldly creative British style scene, Katrantzou has established herself as a global fashion force, most recently having delivered a powerful, critically acclaimed fashion collection for the AW2014 season. "I'm really excited to be working with adidas on a line of apparel and footwear. I grew up, like so many other kids around the world, wearing adidas sneakers and I'm really excited about bringing my vision to such a global brand. They have a fantastic heritage and their ability to innovate in sportswear makes them the perfect partner for us to work with in this market." Mary Katrantzou.


For adidas Originals, Katrantzou’s vision is translated in apparel and footwear with a feminine strength, distilling the essence of her graphic vision. "The collaboration between adidas and Mary Katrantzou merges the exceptional talent of one of the most interesting designers of today and a company that embraces many different cultures from sports, pop, music and fashion. I admire Mary’s extraordinary sense of printing techniques, colours and silhouette that will bring another amazing new aesthetic to the adidas originals women's collection." Dirk Schoenberger, Global Creative Director, adidas Sport Style Division. adidas Originals by Mary Katrantzou will be in stores as of November 2014.