mylifestylenews

2014-04-24

A. Lange & Söhne @ The Glamour of The Twenties


A. Lange & Söhne supports the Concorso d’Eleganza Villa d’Este for the third time.  In 2014, this exclusive competition of classic cars and visionary concept designs will evoke the atmosphere of “The Roaring Twenties”. The owner of the most elegant car will win a unique timepiece from A. Lange & Söhne. The 85th edition of the Concorso d’Eleganza Villa d’Este will be held in Cernobbio from 23 to 25 May 2014. It will be the third time that A. Lange & Söhne takes the stage as sponsor of this traditional competition that celebrates the motor car as design icon and art object. The theme of this year’s event, “The Great Gatsby”, promises to conjure up the glittering atmosphere of the “Roaring Twenties”, setting the scene in front of the impressive backdrop of the Grand Hotel Villa d’Este and its landscaped grounds on the shores of Lake Como. The lavish aesthetics underlying the Hollywood film versions of F. Scott Fitzgerald’s celebrated 1925 novel constitute the basis for the supporting events and the choice of vehicles. The programme will be rounded off by a special exhibition to mark the 110th anniversary of the Rolls-Royce brand and the “100 years of Maserati” jubilee.


In the view of Lange CEO Wilhelm Schmid, the Concorso d’Eleganza represents a logical complement to the brand’s commitment to the cultural field: “Both the automobile sector and fine watchmaking have markedhistorically im-portant milestones in the development of tech-nology and design.That creates interesting cross-connections which make this event so attractive to our customers.” A.Lange & Söhne hascreated an indivi-dualised special model of the LANGE 1TIME ZONEfor the competition.Its hand-engraved caseback in white gold displays the competition’s coat of arms.On the city ring of this time-zonewatch, central European time is represented by the town of Como.Wilhelm Schmid will present this unique watch to the winner of the “Best of Show”category at the award ceremony on 25 May 2014.