2014-04-09

adidas Originals @ SS2014 Women's Collection


adidas Originals @ SS2014 Women's Collection unfolding weaves enthralling fashion aesthetics into an elaborate array of women collection that turns #Originalswomen’s wardrobe into a vibrant blossoming world. This season, adidas Originals offers a wonderful variety of assortments to give #Originalswomen a true sense of freedom to create eclectic and individual looks. For the very first time, adidas Originals collides with The Farm company, Brazilian fashion chain stores, to launch an exclusive womenswear capsule collection that captures Brazilian love and passion.


<adidas Originals x Farm Collection> brings us to explore Brazil. This exclusive collaboration between two of the Worlds most evocative brands, adidas Originals rich heritage and reworking them through a series of The Farm Company’s signature prints, a partnership has developed that promises to blur the lines between sport and street style in an explosion of colour. The result is an exclusive collection of feminine pieces that contemplate the Originals Lifestyle with four different prints developed artistically by The Farm Company. Translating the global energy and anticipation as the world turns towards Brazil with fresh eyes this year, The farm company have developed a range of four kaleidoscopic repeat graphics in eye watering colours. Highlighting the capital of Rio through playful imaginings of indigenous flora and fauna, Toucans and tropical flowers burst out of canvas, cottons and more, adding carnival fever to unmistakable urban silhouettes. From the celebrated firebird tracksuit to the humble tank, iconic Originals styles spice it up for summer in the tropics, complemented by cascades of flowers and fruit adding a sexy, carefree vibe to a solid collection of classics. 


<Daisy Collection> Taking a fresh step into spring/summer, adidas Originals paints a vivacious daisy motif on daily essentials and sneakers. Vivid botanical prints are enhanced with new strategic cuts and finishing details on off-shoulder tops, printed overall shorts, form-fitting dresses and other staples to guarantee an effortlessly youthful and energetic look for #Originalswomen. The footwear capsule accessories your looks with pops of daisy, giving an instant update to your day-to-day styles. Never straying from the details, lace trimming is added on iconic shoes including Superstar, Basket Profi and ZX500 to give a sweet girly touch.


 <Coachella Collection> puts an emphasis on new proportions and tailoring, offering #Originalswomen endless spring/summer varieties. Taking references from the California Coachella music festival, adidas Originals’ design team releases electrifying rock’n’roll power on an edited array of separates.  Halter-neck tanks, cropped tees, one-piece dresses and hot pants are refreshed in skull and snakeskin prints mixing with a shot of California sun-kiss hues to deliver an ultimate America Hipster style.

  
adidas Originals design team decorates a selection of iconic footwear, including Stan Smith and Vulc Star with wildest snake skin patterns. Attitude sneakers are transformed into Attitude Cutout Up offering new figure-flattering wedges. The Coachella collection captures #Originalswomen’s strong, bold and playful attitude perfectly with a rebellious vibe.


The first <Studs n Roses Collection> met with an immediate success upon its release in early 2014.  Come spring/summer, the collection features an update on stronger metallic studs and beautiful patterns of roses entwining with a modern mix of black, midnight blue, and pale pink tones. Offering an interesting juxtaposition of femininity and eclecticism that consistently demonstrates chic sensibility of easy-to-wear pieces. Layering pieces such as tanks, tees, cropped top, hot pants and skirts exposing beautiful waistlines and legs, and SL72 sneakers offer many mix and matches opportunities.


Confident and spontaneous California girl becomes a rich source of inspiration for adidas Originals design team. <La Boom collection> presents exquisite California fantasies in a beautiful display of exceptionally rich colors and youthful beach styles.


Seasonal separates including halter-neck tanks, tank dresses, sandals, Amberlight Up, Honey flourish in contrasting stripe patterns and bright neon hues of lemon yellow, juicy orange for an ultimate summer colour-fest.  The collection allows you to spin through the summer months with charming bright shades and bold prints.


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