KOOKAI teamed up with a group of young and aspiring local artists to launch a playful and meaningful campaign entitled KOOKAI ‘Let’s Go Bananas’. The campaign encourages dream seekers to ‘go bananas’ / go crazy in their search for their dreams. Cherry Ngan, the female lead of local blockbuster ‘The Way We Dance’ female lead, illustrator Dorophy Tang, fashion stylist and blogger Veronica Li and Parent’s Parents, a group of four vibrant graffiti artists to act as Ambassadors for the campaign.
Each Ambassador created a fun, fruit-themed art piece to express their passion and relentless efforts pursuing their dream. To create greater excitement for the campaign, KOOKAI also work with cosmopolitan.com.hk to launch an online contest to invite the public to become part of the ‘Go Bananas’ Community.
From April 7 to April 24, design your own piece of art using bananas or any other fruit and upload a photo to cosmopolitan.com.hk/kookai along with a brief description about your own dream. Shortlisted entries will be up for public voting from May 1 – 16 and rewards with KOOKAI shopping vouchers.