DKNY Fragrance @ pureDKNY

pureDKNY announces its continuation of its partnership with CARE - a leading humanitarian organization to help lift women out of global poverty.  In honor of the launch of pureDKNY’s new scent: Verbena, DKNY will make a donation to support CARE’s continent-wide Access Africa program providing resources to help even more women escape poverty. More than a fragrance, through DKNY’s partnership with CARE, pureDKNY is helping to make an impact on improving the financial future for women, one drop at a time. By purchasing its Verbena from local farmers in Togo, the majority of whom are women, pureDKNY has taken a step to help secure long-term production of Verbena production in Togo.  Says Trudi Loren, Vice President of Corporate Fragrance Development Worldwide for the Estée Lauder Companies Inc, “A fragrance with a conscience allows us, in a small way, to empower women from another continent, and make a difference in this world through scent.” pureDKNY Verbena is packaged to reflect its pure and simple intent. The scent is housed in a crystal clear bottle inspired by a raindrop. Besides, it has put environmental protected element in the design of the bottle which is made from 100 percent recyclable glass and topped with a cap made of 100 percent recyclable high quality aluminum. The carton is wrapped in NatureFlex™ film, derived from the renewable wood-pulp of managed plantations.