Rosie Hungtington-Whiteley is the new face of Burberry BODY and the fragrance is the next chapter in 155 years of Burberry history. “We have been working on this for a few years now, Burberry BODY for us is so much more than a fragrance it is the biggest launch we have ever done, one that captures all the modernity and heritage of this British brand today, reflecting all the facets that make up the Burberry world. We wanted to create something iconic, unique and special – placing the attitude and energy of the trench coat at the centre - connecting everything we do from music, collections, touch, scent, our stores, online platforms and communities. We are uniting all our audiences and giving them a very distinctive point of view.'' Said Christopher Bailey . The fragrance and the campaign are multi-faceted reflecting the multi-faceted nature of brand, Burberry BODY is a brand launch, not just a fragrance launch and it is the Burberry world translated into a scent, embodying all the qualities of the modern global British brand reflects the attitude and energy of the Burberry girl.
The fragrance is seductive, sensual, elegant, timeless, iconic and memorable, capturing the spirit of the iconic trench coat and the emotion and stories behind it and the feeling you get when you wear it. The connotations of the name capture the thinking behind the fragrance: sensual, natural, elegant, memorable – everybody is the Burberry BODY – it’s an attitude and a frame of mind.
Rosie Huntington-Whiteley celebrated Burberry Body at an event at Macy’s in New York City. “It’s a huge honour to be working with Burberry again, a brand that put my career on the map and helped launch me. To be asked to be the first 'Burberry Body' is an amazing compliment.''Siad Rosie Huntington-Whiteley.
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