A special preview of Hogan SS2012 collection was held in Paris recently. For his third time with Hogan, Karl Lagerfeld has conceived a new artistic project. After La Lettre, a short film about love and a series of portraits of thirteen International celebrities, the artist has chosen to express his vision for the new collection through an ouevre where a sequence of photographs and sketches of the top model Bianca Balti and Jacquelyn Jablonski are revealed. The book was unveiled in Paris during the presentation of the SS2012 Collection.
The third chapter of the story created by Hogan and Karl Lagerfeld stars a vibrant and energetic woman. For her, the Italian brand and the artist have created a collection made up of sinuous lines and slender silhouettes. Dressed in black, white and grey, our heroine leads an elegant and contemporary lifestyle. Fitted and soft as a shirt, characterized by a zipper at the hip, the jacket is in denim and lurex or in stretch leather. Tonal or silver stitching, pockets and cuffs with hidden zippers.
Details which highlight a woman’s second skin. Hogan’s winged logo is delicately embroidered on collars and the H becomes a tattoo etched at the nape or over the heart. Zippers at the bottom of ultra slim fit - high rise jeans that are embellished with a belt at the back, the perfect complement to a bold and rock-chic look. Both urban and sophisticated, the Spring 2012 collection also includes a trench coat in black technical nylon, enriched with an ultra feminine capelet.
Essential yet complete, this pret-a-porter collection also re-interprets the t-shirt. Minimal and in monochromatic cotton, it has already became e staple to collect. A new collection that is the perfect companion for a cosmopolitan and discerning woman who is a true connoisseur of authentic, contemporary luxury.
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