2011-10-26

Harvey Nichols Asia Flagship Store Opening @ Pacific Place

 Harvey Nichols opened its first Asia flagship store in Pacific Place and introduced a fresh and modern take on interior design, visual merchandising and a brand new retail concept that will hit Hong Kong by storm. Spanning 83,000 square feet with an investment amount of HK$150 million, the iconic luxury retailer is dedicated to offering discerning consumers an indulgent yet playful experience that will evoke a sense of surprise and discovery across our six definitive pillars of destination shopping: Menswear, Womenswear, Childrenswear, Accessories, Beauty & Cosmetics, Watches & Jewellery. These six pillars, housed under one innovatively designed space, will provide Hong Kong and international customers with the ultimate luxury retail destination.
Harvey Nichols enlisted the help of leading London design agency. FOUR IV in the design of the Harvey Nichols Pacific Place flagship. The design concept was centred on the idea of “The Fashion Hurricane” with reference to the energy and vibrancy of Hong Kong. “The idea came from harnessing the energy of a natural phenomenon and applying it to a retail experience. Situated on two floors, the store has a distinctive façade created to represent fragments of materials crashing together, creating natural beauty out of chaos. The resulting collection of materials is pierced with display windows and niches revealing Harvey Nichols unique and beautiful take on visual merchandising display, representing the exquisite selection of the world’s finest fashion,” explains FOUR IV founder Chris Dewar-Dixon.
 
  
  
 Each store entrance is individual with a representation of the HN letters revealed subconsciously in the pairing of materials and light effects. The central area on the first floor allows consumers to orientate and guide themselves around the inner space, with fragments of differing stones work against each other to create an exciting internal effect. The ceiling is a series of undulating panels, with cut outs designed to reflect bright light and storms of Asia. The two levels are connected to each other via an escalator dubbed as “the electronic forest” designed to heighten the senses.

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