2011-10-10

《HUGO @ Just Different Ad Campaign》

Acclaimed musician, music video director and film actor, Jared Leto is the new face of HUGO Just Different and HUGO Man, aptly personifies this creative and experimental spirit. The epitome of the curious cultural grazer, he is constantly on the look-out for original ideas and experiences from a multitude of sources. Shot in New York and directed by renowned Swedish film and music video director, Jonas Åkerlund, the TV ad for HUGO Just Different features Jared Leto looking at his metropolitan environment from unique and interesting perspectives. The HUGO man is inspired by everything around him and Jared portrays this ability perfectly as he makes his way through the city. An icon of creativity, he sees unusual and unexpected things, occasionally changing elements and creating new perspectives on seemingly ordinary things. Everything he finds is unusual, curious and... JUST DIFFERENT. “Inspiration can come from different sources: from a person, from a book, from a night, from an experience, from an encounter. And I certainly find inspiration in all of these things. The idea of the campaign is about turning things on their head, it’s about new perspectives, exploring new territories and eventually going on a journey and finding out something about yourself.” said Jared Leto.

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