Furla hosted a cocktail reception to celebrate its 90th anniversary and the re-opening of the ifc store recently. Re-opened after a thorough makeover, the prestigious retail space is defined by an elegant layout, encapsulating the Italian brand’s DNA that infuses stylish sophistication and spirited playfulness in its design concept. Champagne coloured satin-finish details complement wood and other natural materials to create a warm and inviting atmosphere for customers to enjoy a one-of-a-kind shopping experience in the beating heart of the city.
The re-opening also introduced nine bags from the 90th Anniversary Collection. A new limited edition which represents a journey through the 90-year history of Furla, incorporating the iconic Metropolis bag and the customizable flap ‘MyPlayFurla’ concept in nine exciting bag styles representing nine creative milestones in Furla’s decades. Nine distinctive zeitgeists are illustrated in a constellation of iconic musical elements from different eras, accentuating the timeless design of the collection that transcends time and space, with a nod to the brand’s 90 years of design excellence.