As one of Los Angeles’ most Instagrammed buildings, the pink wall of Paul Smith Los Angeles is the ideal billboard to promote this message of kindness and compassion. In addition to the rainbow makeover, each wall will feature the hashtag #kindcomments, designed to encourage visitors to share positive messages with friends and strangers alike. The campaign builds on the idea that Instagram is not only a platform for self-expression but also a tool for bringing people and communities closer together. Echoing Instagram’s global reach, the rainbow wall at Paul Smith Los Angeles is one of five to be installed in cities around the world – other cities hosting rainbow walls include Nashville and Cleveland in North America, plus London and Madrid in Europe. The rainbow wall at Paul Smith Los Angeles was unveiled on May 31st with Los Angeles Mayor Eric Garcetti and Instagram COO Marne Levine in attendance alongside members of the Los Angeles LGBTQ community. “Many people are familiar with the shop’s bright pink colour”, said Paul, “so it will surprise a lot of visitors that during this short period, to celebrate LA Pride, it will be painted in the famous LGBTQ rainbow. I think it will look really outstanding. Make sure you head down and make the most of it while it’s there!” Visit Paul Smith Los Angeles this June to see the famous pink wall transformed into a colorful rainbow to celebrate Los Angeles Pride and LGBTQ Pride Month.To see the rainbow wall and leave some #kindcomments, visit Paul Smith Los Angeles from June 1st to June 15th.
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