H&M Studio SS2017 Men Collection
Precision and strength; reworked traditions of menswear; crisp modernity of sports - these are the main inspirations for men at H&M Studio SS2017 Men Collection. Fluidity is essential, with a looseness and lightness of movement contrasted with the almost second skin sheer knits worn with new silhouette sweatpants. Menswear classics are reborn; elevated sportswear pieces bring clean lines and the power of saturated colour. Embrace the mix and play with differences for a look that's rooted in tradition but looking to the future. "H&M Studio is about contradictions. It's the balance between tailored tradition and sporty modernity; colours and textures, and between masculinity and a new sensitivity," says Andreas Lowenstam, H&M's men's head of design.
The fluidity of a long wool trench coat, its traditional details reworked to create something contemporary, worn with a minimal tank and joggers that are neat and cropped. Modernity comes from a transluscent white nylon anorak with a double layer front pocket piece, it's sheen contrasted with the texture of white seersucker gym shorts. A welcome jolt of colour comes from an voluinous pink nylon bomber, reversible with black on its other side. Keep the colour vivid with pink nylon shorts and a pink mesh T-shirt. The training tops of athletes inspire a sheer rib mock neck, with sporty contrast provided by a rib tank beneath. The cropped white sweatpants continue the casual yet precise mood. A loose fit wool blazer has an extra storm flap to echo the trench. A sheer black cotton top with cross-laced placket continues the fluidity, grounded by slim tailored wool pants.