To celebrate the continuing partnership with Renault Sport Formula One Team, Bell & Ross, the team's watch partner unveiled the new BR03-94 RS17, which is be part of a trilogy launching in this year at BaselWorld. The debut of the new racing car is a particularly exciting announcement as Renault Sport Formula One Team are the first team to reveal their car this year. The Renault Sport Formula One Team drivers, Jolyon Palmer and Nico Hulkenberg, were in attendance and spoke to guests following the announcement. Bell & Ross CEO & Co-founder, Carlos-A. Rosillo welcomed guests of the brand introducing them to the new BR03-94 RS17.
Since its foundation in 1994, Bell & Ross has helped fighter pilots keep time. Over the years, the brand has become a leading benchmark in the world of aviation. In February 2016, in its permanent quest for new universes to explore, Bell & Ross made its first foray into the racetracks by joining the highly exclusive world of Formula 1 and becoming the official watch partner of Renault Sport Formula One Team. The prestigious world of motor sport shares many similarities with aviation, Bell & Ross’ first love. In both fields, engineers seek extreme performance, speed and mechanical accuracy. “Renault Sport Formula One
™ Team and Bell & Ross share a common goal of pushing the limits. This is extremely important for our brand this year and this partnership symbolizes what can be achieved when precision and speed come together. We have embarked upon an exciting journey with Renault Sport Formula One Team, and 2017 will be no different.” said Carlos A. Rosillo, CEO of Bell & Ross.
The design, inspired by Formula 1, brings together the latest technological advances and the most innovative materials used in the racing world. Today we previewed the BR03-94 RS17. This timepiece features a ceramic case designed to withstand shock and a sporty carbon fiber dial that makes it exceptionally well suited to the motor racing world. This lightweight, resilient material evokes the steering wheel of the Renault Sport Formula One Car (or R.S.17) car. The chronograph information features yellow anodized aluminum - the iconic color used by Renault since they first entered Formula 1. This series of high-performance watches will be revealed in a few weeks time at Basel. The partnership with the Renault Sport Formula One Team is a source of inspiration and continuous motivation for Bell & Ross. They integrate the best of motor racing, the king of sports: technology, mechanical expertise and materials. These exceptional timepieces not only display great originality, but push for excellence and accuracy at the highest levels.