TAG Heuer opened a new TAG Heuer boutique at Studio City, Macau with a grand opening ceremony held recently and debuted the TAG Heuer Connected smartwatch at this electrifying entertainment hub.
Elegantly decorated, the new TAG Heuer boutique resides at Studio City, Macau, showcasing TAG Heuer Carrera, Aquaracer and TAG Heuer Formula 1, and for the first time in Macau, TAG Heuer Connected is on display at the new store.
Renown singer Alex Lam said “I am thrilled here today to be part of this special occasion. I appreciate TAG Heuer’s motto ‘Don’t crack under pressure’ as much as I appreciate their watches. It’s the same philosophy that I adhere to in my life that has driven me to move forward even under the most difficult situations.”
To celebrate TAG Heuer’s motto #DontCrackUnderPressure, guests were invited to move their steps to the Wall Challenge to reveal their sports talents. Lam displayed his perfect athlete skill by shooting basketball, baseball, tennis and golf into the targets respectively while the crowd cheered for him.
TAG Heuer boutique at Studio City, Macau is the brand's second boutique in the region that stay true to its philosophy and push forward the trend, bringing cutting-edge technology and latest design.