Marks & Spencer announced a unique collaboration with style icon Alexa Chung and brings together a modern icon of British style Alexa Chung. This is a unique approach to a collaboration using the rich and extensive Marks & Spencer Company Archive in Leeds, UK, Alexa and the M&S design team have embarked on a journey of rediscovery. This project is the first of the ‘M&S &’ series. A sequence of unique, exclusive collections in collaboration with some of today’s most exciting designers, brands & fashion icons. The 25 pieces womenswear collection (in Hong Kong) has been carefully curated and handpicked by Alexa and the M&S design team. Bringing archive pieces back to life for 2016 using Alexa’s unique approach to style. Through introducing modern fabrications and an updated colour palette, a contemporary womenswear collection is defined with a heritage sensibility. The supporting campaign will launch in April with Alexa herself taking creative ownership of the mood and direction.
“I have always had an affection for Marks & Spencer. I am thrilled to be part of this special and unique project. There was something very touching about looking back through the British fashion and social history for which M&S is synonymous”. Says Alexa Chung. “It was a hugely insightful experience allowing Alexa full access to our Company Archive. Marks & Spencer’s history is vast and quality design has always been paramount; therefore using our expertise and classic designs and Alexa’s unique eye and approach to style, our collaboration was born. A new womenswear collection, curated by Alexa, with heritage firmly at its heart”. Steve Rowe, Executive Director of General Merchandise at Marks & Spencer comments. The 25 piece collection will debut in April 2016 and will be available in selected stores, www.marksandspencer.hk