A wild breeze is blowing through the Reverso. In 2016, the iconic model is toasting its 85th birthday with a whole host of surprises. The Jaeger-LeCoultre icon appears arrayed in brand-new festive garments born of an encounter between the Manufacture and Christian Louboutin. The designer’s rich and original perspective reveals unexpected facets of the Reverso. Prepare to be surprised by this intersecting of two worlds that, despite their differences, are bound together by powerful shared values and a boundless love of beautiful things.
It is the kind of encounter rarely experienced in the life of two such Maisons. The paths of Christian Louboutin and the Manufacture Jaeger-LeCoultre have crossed to stunning effect in a brilliantly fanciful collaborative endeavour. These two apparently very separate worlds in truth share the same vision of excellence founded on the precision and virtuosity of their craftsmanship, along with a taste for fashioning materials, constant attention to detail, and a quest for perfect balance. The collaboration between Jaeger-LeCoultre and Christian Louboutin is also rooted in sharing creative approaches, and a sense of openness offering new perspectives on the world. These two Maisons with their respective iconic creations harbour great mutual respect and admiration. They are now placing their joint signature on an unexpected Reverso collection that will mark their history.
A modern watchmaking icon graced with pure, timeless Art Deco lines, the Reverso is also a blank page, a strong base that lends itself to personalisation and playful effects. Christian Louboutin’s eye spotted this immediately. Guided by his imagination, the designer gave free rein to his inherent inventiveness in exalting the beauty of this emblematic watch and revealing new aspects of its personality. Sticky tape, glue, pencils, material samples… Christian Louboutin seems literally to think with his hands. He combines colours and materials with an artist’s instinctive flair and sees immediately if the result is right. His travels nurture his creativity more than any other factor. Just as bright, vibrant, iridescent and shimmering colours are juxtaposed in his creations, the latter also showcase the intersection of different worlds. The covered galleries of Paris, the carved wood lattice work of North Africa, oriental stones… For certain models, the designer has also drawn his inspiration from the universe of his shoe collections. Each Reverso seen by Christian Louboutin reveals an unexpected aspect of the watch, playing with classical design codes while respecting its identity. A surprise with each piece that is launched.
For Christian Louboutin, a watch is inseparable from its strap, as these two elements form a whole. The creative designer has thus envisaged the Reverso models in the same way that one creates a jewellery collection, giving each one a strong, original identity. Exuberant, transparent, glowing or ultra-feminine, the Reverso is clothed as if for an exceptional event, an evening that promises to be unforgettable. Available in two sizes, the Reverso Classic Duetto chosen for this transformation retains its emblematic face on the front, with pure, classical Art Deco lines, while the back, framed by two rows of diamonds on either side of the dial, takes on a delightfully crazy touch infused by Christian Louboutin. Several models in the collection vividly symbolise the fruits of this encounter. Like the carapace of a scarab beetle, one creation is adorned with an iridescent dial and strap. Tilting it towards the sun enables the eye to marvel at the range of greens, blues and purples offering subtle nuances one could never imagine when the watch is immobile. It subtly evokes a scene such as the nightlights of Hong Kong shimmering across its bay. Christian Louboutin loves working with transparency on his shoes, in order to flatter the skin while relegating the shoe to a subtle backdrop role. One of his creations for Jaeger- LeCoultre is fitted with a transparent plastic strap that makes a perfect match with the mirror-style back dial. Finally, another model features a textured white mother-of-pearl dial. It is teamed with a strap subtly hinting at the imprint of the iconic Louboutin shoes. An authentic nod to the designer’s core skills. These few pieces offer a glimpse of the rich, mischief-filled universe that Christian Louboutin has dreamt up around the Reverso. The designer has successfully played with this watch to enchant women, and fans of surprises will doubtless find a perfect fit with their individual personality.