mylifestylenews

2015-11-09

Minelli @ AW2015/16 Presentation


Minelli AW2015/16 surprises us with an explosive and totally unique collaboration. The brand has given carte blanche to supermodel ambassador Georgia May Jagger to spice up the season with her own collection that is the epitome of glam rock chic and surprising. Jagger, a symbol of fashion and style icon, takes her first steps as designer co-creator and endorses a collection that is very much just like her, sexy, modern and electric. 


With this collection, Jagger addresses the different styles of women and creates to meet the absolute requirements of true comfort, resulting in a line that will take you from day to night. Think kitten heels for the more androgynous styles and statement heels for the sexy, feminine types. Some key styles in the collection include a not-to-be-missed pair of boots with a perfect line in an ideal heel height and a pair of flat ballerinas with 3 large buckles in black leather or suede goat leather in petroleum blue for long marathon-like days.


For an ultra-trendy rock look, Jagger created two biker boots - one heeled and a flat version with stylish details like a black and white lining and cool exclusive skull prints, specially made for the line. For trendy parties, Jagger designed a timeless pointed-toe pump with a thin ankle strap and a retro sandal with chunky stacked heel available in silver, petroleum blue, an ultra-purple metallic leather and the highlight – a black patent leather. An equally irresistible style for Jagger is the trendy thigh-high boot in a black suede leather, with a round toe, a look that is completely ‘70s. Last but definitely not least, Jagger’s personal favorite, a high-top sneaker in metalized leather. The collection also features an iconic detail in the metalized pink leather sole, largely seen on almost all the styles in the line.


Since 1973, Minelli has been gracefully blending joyous glamour with an elegant Parisian style and the result is a vibrant feminine look that is natural, captivating and free. True to the brand values, Minelli collections are an expression and interpretation of current trends. It’s a brand that understands fashion and pays tribute to the allure of Parisian style leading to beautiful heels, pretty ankle straps and flattering shapes, the hallmark of Minelli’s exclusive footwear.


The latest catwalk trends or elements are dissected and interpreted by expert teams to extract the winning formula for contemporary styles. Shapes, colours and materials are carefully studied, down to the smallest details of each product line, to offer the quintessential fashion touch. Quality is the absolute cornerstone of the brand, and the driving focus for all collections, with key styles made of 100% leather upper and lining with 80% made in Europe (including 50% made in Italy) - paying a great deal of attention to materials, fabrics and details.


With a large network of 63 retail locations well-positioned in prime locations in Paris, as well as in key department stores such as Galeries Lafayettes and Printemps, Minelli definitely stands out from the crowd, making it the leading premium shoe brand in France. This year, Minelli is set to take on the international stage, setting up flagship stores in China, Hong Kong and Macau.