BALENCIAGA x Sam Smith FW2015 Men Ad Campaign
This is the first time for the renowned singer and songwriter being feature in a major men's campaign. The star of an evocative series of black-and white photographs and full length video both shot by Josh Olins, Sam Smith is presented in a mysterious light, replying on movement and mood to convey emotion. Sam wears iconic looks from the Balenciaga Fw2015 collection which takes inspiration from the purity of forms found in Nature to create an austere, timeless aesthetic. Through his expressive character, Sam Smith animates the modern shapes of Balenciaga from within. "Beyond this tremendous talent, Sam Smith conveys a quite elegance and subtle sensuality that are perfect for Balenciage. He represents both sensitivity and power - the dualities of the Balenciaga man." Says Balenciaga Cretive Director Alexander Wang.