PRADA opened a new store in Courchevel, the prestigious French ski resort in the département of Savoie. Designed by architect Roberto Baciocchi, the space covers a total surface area of 240 square metres on two floors, and offers the women’s ready-to-wear, bags, footwear and accessories collections, and the men’s bags and accessories collections.
The important corner façade is clad in local stone and it features large windows with wooden panels of larch opening on the interior. Moreover, the store front presents two entrances located respectively on Rue Des Verdons and on the resort’s main square. Colours and materials evoke the atmosphere of an Alpine chalet and respect the local traditional architecture, creating a space made all the more welcoming by a fireplace. Re-interpreted in a contemporary style, the interior is defined by floors, ceilings and walls of natural larch, alternating with mirrors.
The setting is rounded off with goat-hair rugs, seats upholstered in split-grain suede, stools with fur cushions, and shelves, counters and tables of larch. Prada’s most special guests will be welcomed in a reserved area on the lower floor consisting of an intimate space dedicated to women’s ready-to-wear, furs and fine accessories.