Calvin Klein Jeans @ Fall 2013 Ad Campaign

 Calvin Klein Jeans Fall 2013 Ad Campaign is tough, sexy with attitude, edgy, laid back and effortlessly cool. A strong and powerful urban uniform. For him and for her, the silhouette undergoes a fundamental shift with the introduction for the new rocker kick jean "RCKR KICK" a super elongating style with a cool, kick flare at the hem. For her, the fit is skinny with a higher waist; for him, slim and falling to the floor. Both feature the authentic signature omega stitch on the back pocket  harking back to the brands’ iconic denim legacy. Black and indigo form the base palette for fall. Double-dyed denim washes, black-on-black and indigo-on-navy are key. Accents of winter darks  from burgundy and bottle green to air force blue complete the offering. Innovative treatments achieve a sensual touch.

 For women, shapes and fabrics skim the body. Movement and ease. For day, the new rocker kick jean, designed in indigo high-power Lycra stretch denim, is worn denim-on-denim. For evening, a fluid velvet tuxedo jacket is paired with a black liquid treated rocker kick jean. An effortless, yet decisive look. This season, iconic outerwear is reworked and updated; a washed leather biker jacket with detachable zipper collar, a sueded cotton parka with removable faux fur liner and faux fur trimmed hood or a felt peacoat with leather blocking. The statement outerwear is paired with tunic shirts in dark chambray or soft chiffon for a feminine contrast.  

For men, shirts, either military or mini patterned, are the foundation for layering. The iconic denim and biker jackets in washed leather or faux shearling are the uniform of the season. All are worn with the key rocker kick jean in indigo stretch denim with black pigment overprint. Boots, in washed suede and leather, with a tough heel for her, complete the modern, rock attitude