MCM X Craig & Karl Beyond @ Snowdome Collection Exclusive Pre-Launch at I.T

MCM teams with Craig & Karl for AW2013 Collection Eyes on the Horizon: “Beyond Snowdome” Collection Exclusive Pre-launch in I.T To mark the group’s 25^th anniversary, the exclusive pre-launch of MCM x Craig & Karl AW13 Crossover Collection kicked off at Hysan I.T flagship store with a cocktail party. The 6-weeks Pop-up store offers the limited collection with a special setup and installation that echo its theme of snowy world of skiing.

 Craig and Karl are a worldwide famous illustrator duo formed by Craig Redman and Karl Maier. They live in New York and London respectively but collaborate daily to create bold works that are filled with simple messages executed in a thoughtful and often humorous way. They specialize in illustration and installation that have been exhibited across the world, most notably at the Musée de la Publicité, Louvre and have worked on projects for international clients like Google, Apple, Vogue, etc. Their work first appeared in I.T Hysan Flagship store for its 1^st Anniversary and again when they are invited to design a special logo featuring the I.T 25^th Anniversary.

 “Beyond Snowdome” Collection created a reminiscent of snow-capped mountains and exciting skiing. Craig & Karl introduced the playful eyes gazing through ski goggles, featuring lyrical snowflakes that cascade over MCM’s fine leather to create a chilled feeling.

Stamping Craig & Karl’s good-humored trademark of style, sharp colors and arctic prints reflected on memories of wintertime, while abstract dots and patterns in crisp colors like glacial blue, turquoise, santa red and fuchsia provided characteristic depth and lucidity to the design. This crossover collection introduced a complete product line for today’s fashionistas, ranging from backpacks & briefcases to pouches & sweatshirts. The use of bold colors and eye-catching patterns showed a thick sense of modernity.