FENDI celebrates the collaboration with the French designer Thierry Lasry with a new Sunglasses Capsule Collection that will be presented with a colourful and cool video featuring the famous fashion digital influencer Kristina Bazan, creative mind and founder of kayture.com, one of the most influential blogs worldwide.
Shot in a bright and modern urban apartment, the new video features Kristina Bazan light-heartedly moving and dancing in the rooms while playing with her FENDI and Thierry Lasry sunglasses and interacting with lively graphic animations, inspired by the colourful sunglasses patterns.
The video fuses an elegant atmosphere and environment with colourful, cartoon graphic animations. Abstract shapes, bright rays of light, a mix of stars, whirlpools and bubbles, stylized flowers and painted catwalks enliven the space around her, in addition to these super stylish sunglasses, they give life to a cheerful game with books, mirrors, glasses: the sunglasses’ lenses reflect these imaginative elements and fill the ambience with colours and fun.
Founded in 2011 by Kristina Bazan and her partner James Chardon, Kayture is the most influencial blog in Switzerland, and one of the biggest names worldwide thanks to its vast international reach. Kristina is wearing multiple hats: influencer, model, stylist, creative director, and most recently: singer. She embodies the European elegant and luxurious style and by focusing on editorial-quality posts, Kayture gained a unique reputation in the fashion industry. Constantly traveling around the world, Kristina shares her passion for fashion, beauty and lifestyle, each day with millions of loyal readers, opening a window to her dreamy, luxuriant and colorful world.