Estée Lauder The Next Generation of Glow Inspired by K-Beauty: Fresh-Faced Beauty “Tri-brid” moisture balms and flushes of color bring out skin’s natural glow. Drawing inspiration from K-beauty glow trends, Estée Lauder introduces Genuine Glow, an effortless hybrid skincare and makeup collection that gets your inside glow to show on the outside; the natural glow that shows from following your passions, being vibrant and living the life you want to lead. New water-light and oil-free face and eye moisture balms with transformative textures work to hydrate, prime, and tone skin to reveal a natural, fresh-faced glow and instantly bring out an inner light. With daily use, the expert antioxidant-infused skincare formulas minimize the look of pores, help even-out tone and refine skin’s texture for a smoother, glowy complexion – your own skin, only better. Expert, hybrid “good-for-you” moisturizing makeup formulas give wind-kissed, sheer flushes of color as they nourish, brighten and highlight face, eyes and lips. The series includes Priming Moisture Balm with and without SPF 15, Priming Moisture Eye Balm, Blushing Creme for lips and cheeks, Eyelighting Creme for eyes and face and Reviving Oil Lip Tint.