Ermenegildo Zegna unveils the second chapter of its global ‘Defining Moments’ campaign starring Robert De Niro and French choreographer and dancer Benjamin Millepied. The brand is also announcing today Chinese actor Wu Xiubo and new-generation talent Qu Chuxiao have been appointed the spokespeople for China. The global advertising campaign with compelling images and video, will run in print and digital soon.
The two gentlemen in the Chinese episode of “Defining Moments”, both stand out with their own distinctive styles: Veteran actor Wu Xiubo and screen idol Qu Chuxiao recount the defining moments that made them who they are today. Wu is elegant, wise, subtle and intense. His unique interpretations of different roles have brought him awards and recognition. Qu on the other hand, catches everyone’s attention, with his energetic and fashionable look. Echoing the global chapter Wu and Qu wearing Zegna AW2017 collection, walk along Milan streets and interact with each other. Their conversation covers their attitude towards life to their plans for their acting career.
Along with this second phase of the global campaign, the Defining Moments platform on zegna.com will feature conversations from successful individuals of different ages and cultural backgrounds from different parts of the world.