mylifestylenews

2017-10-16

JIMMY CHOO AW2017 Advertising Campaign


JIMMY CHOO AW2017 Advertising Campaign

Jimmy Choo unveils the AW2017 Women’s and Men’s campaign starring models Kati Nescher and Xavier Buestel. Exploring the identity at the heart of the brand the campaign brings to life the daring and confident nature of Jimmy Choo.


Photographer Theo Wenner realised a series of images that capture the Jimmy Choo Man and Woman engaging in a playful game of cat and mouse across London. Tailored styling and an architectural backdrop centre on a refined, modern glamour that re-imagines proportion and dimensions.


The contrasting essence of rebel and romance play against each other as structural designs offset feminine silhouettes and studded boots blend effortlessly with sharp suiting.


“This season is a particularly pure expression of Jimmy Choo. We’ve focused on the codes that define us and uncovered the building blocks of the brand: the confidence, the sexiness, the playfulness and the glamour. The campaign exudes a mature sensibility with a touch of playful allure while continuing to explore and unite the narrative between the Jimmy Choo Man and Woman.” - Sandra Choi, Creative Director.